Networking with speakers and exhibitors, sharing experiences with peers and learning about the latest treatments and technologies from industry-renowned practitioners are just a few of the reasons why you might have attended ACE 2017, or why you might be planning to visit the next major aesthetic event, FACE, in June. In the rapidly evolving world of aesthetics, industry events are a fantastic way to learn about recent trends, gain new skills and make connections.
But with so many speakers, sessions and networking opportunities to choose from it can be overwhelming. Besides packing lots of business cards, what else can you do to get the most out of industry events? Follow our top tips to ensure you ace your next one.
Top tips to ace aesthetic events:
- Research key attendees before the event: many aesthetic companies launch their new products and treatments at industry events, so don’t forget to check out who will be on the exhibition floor. This is an excellent place to find out what’s new and update your clinic offering for the rest of the year. As well as meeting new people, build on the relationships you already have – reach out a few weeks before to set up a time to meet for a coffee while you are at the event. Connect with speakers – prepare questions to ask in advance.
- Have a purpose: before the event, ask yourself what you are hoping to achieve and what you need to do to achieve it. You may be seeking a mix of networking and improving your clinical skills, or you may be looking for something specific such as new equipment or to find out more about a product. Events can offer a great opportunity for practitioners to research prior to purchasing any equipment, learn about risks and benefits or understand the science behind products.
- Prepare your elevator pitch: it is useful to have a few sentences up your sleeve that you can use to accurately describe what you do or to spark interest in yourself or your organisation.
- Choose the right sessions: once you have researched attendees and identified your purpose, plot your schedule. Depending on what you want to achieve, make sure you are getting to attend a range of topics, skill-building sessions and social events and still allow for some down time.
- Focus on quality not quantity: aim to make real connections by sharing Making an effort to connect others is a great way to develop relationships. Be sure to give your full attention to the person you are talking to, be mindful of your body language, ask lots of thoughtful questions and listen to the answers.
- Don’t’ forget the social events: these are a great opportunity to connect and network in a more relaxed context.
- Take notes: With so much to absorb, at the end of each session you attend, write down the three key takeaways and any follow-up you want to do on the topic or with speakers.
- Friendly and prompt follow up: having collected business cards, new twitter followers and an action list, after the event you need to do something with it all. Within a few days of the event, send a personal follow-up to everyone you met to let them know you enjoyed meeting them and, where appropriate, arrange a follow up meeting.
- Share the inspiration, ideas, information and contacts you have made with your network. This will help to spread your new skills and knowledge and others are more likely to reciprocate.